Profile
Driving Innovation Across Financial Services and Real Estate
With over a decade of experience in digital transformation and operational strategy, Alexandra Snyder leads user-facing software initiatives that modernize legacy systems and scale client impact. At Leader Bank, she has successfully managed 15+ concurrent projects and driven $250M in client onboarding revenue through strategic vendor partnerships.

Her career spans financial services, real estate, and education. In real estate, Alexandra worked as an Associate Agent at Redfin, where she guided clients through property tours and earned consistent 5-star reviews for her client-first approach. This hands-on experience informs her deep understanding of customer needs and digital product delivery.

Alexandra brings expertise in pricing strategy, client experience, and product lifecycle management, and thrives in fast-paced, collaborative environments where data-driven decision-making and stakeholder alignment are key to success.

Based in Boston, she holds an MBA from Simmons University and a B.S. in Marketing from Bentley University.
Education

Master of Business Administration (MBA)

Simmons University · 2013

Bachelor of Science (B.S.), Marketing

Bentley University

Experience

Team Lead, Project Manager

Leader Bank · Sep 2021 to Present · United States

Responsible for Bank’s user-facing software development projects to meet the new stage of digitization and automation initiatives.

  • Manage 15+ projects through the full project life cycle from strategic planning to tactical execution.
  • Achieved $250M by managing a third-party vendor (ZSuite), onboarding new clients, troubleshooting digital solutions, and creating internal documentation.
  • Report to VP Bank Innovation. Ensure all risks and issues are understood, raised, prioritized, and escalated appropriately.
  • Deliver key tactical and strategic regulatory initiatives across digitalization.
  • Setup and drive cross-functional project teams to grow Business and Government banking.
Skills: Cross-functional Team Leadership · Product Lifecycle Management · Project Management · Digital Strategy · Third-Party Vendor Management

Project Manager - Retail Operations

Leader Bank · Sep 2020 to Sep 2021 · Arlington, MA

Associate Agent, Realtor

Redfin · Feb 2018 to Jul 2020 · Greater Boston

Responsible for assisting clients with property tours in the South Middlesex market. Guided clients through the property search process, answered questions, and assisted with next steps. Collaborated with lead agents to ensure crucial client notes were received in a timely manner.

  • Set up approximately 150 tours in 2 years (nights and weekends).
  • Received over 95% 5-star reviews.

Manager, Program and Pricing Analysis (North America)

Road Scholar · Jul 2016 to Jul 2020 · Greater Boston

Responsible for pricing strategy and management of North American inventory (160 partners, 76,000 enrollments, $100M+ revenue). Accountable for value to customers while maximizing net program revenue. Gathered data, prepared analysis, made recommendations to senior team. Implemented pricing strategies and developed standard tools for reporting and workflow. Led training sessions and managed Program Pricing Analyst.

  • Created and led a 3-month training program for financial software; trained 60 people with 89% success rate.
  • Produced 72 domestic pricing strategy reports, 3 months ahead of schedule.
  • Revamped and implemented domestic pricing strategy, streamlining process and increasing NPR.
  • Key player in testing, implementation, and training of new CRM/Pricing software (Travel studio).

Manager, Pricing and Competitive Analysis

Road Scholar · Jan 2011 to Jul 2016 · Greater Boston

Oversaw worldwide pricing by analyzing travel budgets and market, resulting in competitive tours. Recommended new pricing strategies, maintained communication and training for internal/external partners, and managed workflow of six staff.

  • Held costs by 70% in 2012.
  • Created competitor library, increasing senior team awareness.
  • Increased domestic revenue by $250,000 through competitive analysis and implementation.
  • Oversaw pricing of $200M worth of international tours annually.
  • Led trainings for staff and providers.

Lead Analyst, Pricing and Competitive Analysis

Road Scholar · Sep 2014 to Jun 2015 · Greater Sydney Area

Analyzed and managed inventory to assess competitiveness of programs. Provided recommendations for pricing effectiveness, business development, and future goals. Oversaw work of 4 analysts.

  • Produced 30 pricing reports for senior management, leading to increased inventory and revenue.

Project Manager, Institutional Advancement

Road Scholar · Nov 2009 to Dec 2010 · Greater Boston

Arranged logistics and coordinated programs at retirement communities nationwide. Managed Ambassador Program (400 volunteers), department budget ($3M), and financial reporting. Supported African-American program.

  • Coordinated 50 programs to retirement villages, producing thousands of enrollments.
  • Planned and managed national volunteer conference.

Senior Community Outreach Associate

Road Scholar · Nov 2006 to Nov 2009 · Greater Boston

Led Ambassador Program (400 volunteers) to engage alumni and promote Road Scholar. Planned logistics for 600 annual presentations, negotiated contracts, organized conferences, and led volunteer webinar series. Researched and developed African-American outreach program.

  • Centralized volunteer database; transferred thousands of records to Seibel.
  • Revamped volunteer program, creating first loyalty program ($10,000 awarded).
  • Planned and executed 11 outreach events and two conferences.
  • Developed scholarship fund; 70 applications in first year.

Certifications
Skills
  • Product Lifecycle Management
  • Third-Party Vendor Management
  • Digital Strategy
  • Cross-functional Team Leadership
  • Management
  • Budgets
  • Nonprofits
  • Marketing
  • Event Planning
  • Program Management
  • Community Outreach
  • Project Planning
  • Research
  • Project Management
  • Competitive Analysis
  • Analysis
  • Event Management
  • Strategic Planning
  • Data Analysis
  • Marketing Strategy
© 2025 Alex Snyder